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| Built To Last Downloadable Audio
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An
Entrepntrepreneur Must Read
Built
to Last: Successful Habits of Visionary
Companies
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Learn how to use the
successful habits of visionary companies,
like General Electric, 3M, Disney...
Built to Last became an instant business
classic. This audio abridgement is read by
the authors, who alternate chapters. Collins
is a bit breathlessly enthusiastic, but clear
and interesting; Porras, unfortunately, is
poorly inflected and wooden. They set out
to determine what's special about "visionary"
companies--the Disneys, Wal-Marts, and Mercks,
companies at the very top of their game that
have demonstrated longevity and great brand
image. The authors compare 18 "visionary"
picks to a control group of "successful-but-second-rank"
companies. Thus Disney is compared to Columbia
Pictures, Ford to GM, and so on.
A central myth, according to the authors,
is that visionary companies start with a great
product and are pushed into the future by
charismatic leaders. Usually false, Collins
and Porras find. Much more important, and
a much more telling line of demarcation between
a wild success like 3M and an also-ran like
Norton, is flexibility. 3M had no master plan,
little structure, and no prima donnas. Instead
it had an atmosphere in which bright people
were not afraid to "try a lot of stuff and
keep what works."
If you listen to this audiocassette on
your daily commute, you may discover whether
you are headed to a "visionary" place of work--and,
if so, whether you are the kind of employee
who fits your employer's vision.
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