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| E-Myth Revisited. Downloadable audio |
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The E-Myth Revisited: Why Most Small
Businesses Don't Work and What to Do
About It
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Small businesses fail
at an alarmingly high rate - but your business
doesn't have to be one of them....
Book Description
In this first new and totally revised edition
of the 150,000-copy underground bestseller,
The E-Myth, Michael Gerber dispels the myths
surrounding starting your own business and
shows how commonplace assumptions can get
in the way of running a business. Next, he
walks you through the steps in the life of
a business--from entrepreneurial infancy,
through adolescent growing pains, to the mature
entrepreneurial perspective, the guiding light
of all businesses that succeed--and shows
how to apply the lessons of franchising to
any business, whether or not it is a franchise.
Finally, Gerber draws the vital, often overlooked
distinction between working on your business
and working in. your business. After you have
read The E-Myth Revisited, you will truly
be able to grow your business in a predictable
and productive way.
Ingram
The totally revised edition of a groundbreaking
bestseller, first published in 1986, provides
information and guidance in starting and maintaining
a small business or franchise in the 1990s.
By the author of Power Point. Original. $40,000
ad/promo. Tour.
About the Author
Michael E. Gerber is the founder and CEO ofE-Myth
Worldwide, based in Santa Rosa, California.
He is also the bestselling author of The E-Myth
Contractor, The Power Point, The E-Myth, The
E-Myth Revisited, and The E-Myth Manager,
as well as a highly sought-after speaker and
small business revolutionary.
Fortune
"Gerber loves to exhort people to develop
powerful visions for theircompanies."
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